Proof That You Were Listening

You brought more than a bottle. You brought proof you were listening (and a pretty good way to start a date).

BYO Good Time

You brought more than a bottle. You brought some moves to the dance floor. 

BYO Thank You

You brought more than a bottle. You brought a "thank you" for when words fell short. 

Above:

Print ads, OOH, digital, and in-store executions. Some ads pushed brand messaging, others pushed product- all of it aimed to turn the bottles FW&GS sells into something bigger. 

 

Radio:

Radio makes up a significant portion of FW&GS yearly media spend. That in mind, the new voice of the brand was an important decision to make and became a lengthy casting process. In the end, I chose a voice that felt like a "storyteller" but also someone that sounded authentic. The talent, at his best, sounds more like a friend telling you a story and less like an announcer.